#633The Reason for Being

More than a Few Words is a Marketing Conversation for Business Owners.

Why does your business exist?  If you answered to make money, you are missing the point.  That may be  why your own a business, but the business exists to create value for your customers. 

As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with  your product or service. 

Mike Wittenstein says those three elements comprise your "reason for being" which can become the North Star, or guiding principal for your business.