The Opportunities That Client & Referral Source Lists Present to Growing Law Firms

In this episode, Jeremy E. Poock, Esq. and Jared D. Correia, Esq., Founder and CEO of Red Cave Law Firm Consulting (www.redcavelegal.com), discuss the importance and opportunities attributable to a Senior Attorney’s client list and referral source list. As Poock explains, valuing a law practice consists of 4 elements (a) Client list; (b) Referral Source list; (c) Good Will; and (d) Subject matter knowledge. Correia, who has consulted with 4,000+ law firms to become more effective businesses, points out that client lists present tangible, business generation opportunities to Growing Law Firms. Correia also explains best practices for managing client and referral source lists, including (1) Housing the client and referral source lists within marketing automation services (egs. CRM software, Mailchimp, etc.); (2) Establishing marketing and re-marketing protocols; and (3) Tracking responsiveness to marketing campaigns.