The disruption in the diamond market is creating a growing space for the colored gemstone category. The team at Sandeep Diamonds talks about how the category is booming and a retailer’s advantages of being in the colored gemstone market. They take the listener through the positive changes in the mining of colored gemstones with more operations valuing transparency, responsible mining practices and corporate responsibility. They highlight the new opportunities the boom has provided for the more exotic varieties in the category, identifying it as one of the biggest opportunities that has happened in years. However, they also outline the potential challenges that a retailer needs to consider when entering this market. Founded in 1986, Sandeep Diamond Corporation caters to major retailers in the US and in Latin America.