667: The 25,000-Person Bet: One Broker’s Plan to Print Deals - Greg Williamson

What if the most scalable way to grow your mortgage business isn’t more partners—but more ownership?

In this episode, I sit down with Greg Williamson—a broker, entrepreneur, and former tech exec—who’s building a mortgage business from scratch after selling multiple companies.

Greg is making a $150K bet on a new model that’s less reliant on realtors and more focused on long-term client relationships and inbound lead generation. 

If you want more control, more leverage, and fewer bottlenecks in your business, this one’s for you.

We’ll cover:

• Leaving Tech to Start Fresh – Why Greg walked away from Finmo and Lendesk to return to full-time brokering.
• The Ownwell Math – How he plans to turn a $150K ad spend into a scalable mortgage business.
• The “No Bank Penalties” Hook – The message that’s winning client trust before they ever talk to their bank.
• Database-Driven Deals – Why Greg is building a 25,000-person database—and how he’s nurturing it with content.
• Realtor Value Without Begging – A strategy to get agents referring without ever asking for business.

To connect with Greg, check out the links below:

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https://www.silvermanmortgage.com/
 

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I Love Mortgage Brokering is in partnership with Ownwell. 

To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.