BizGrowMojo Episode 10 - Brand Strategist Asia Dore

Strategy + Audacity: Building a Brand That Positions You as an Expert

Asia Dore didn't set out to become a brand strategist. She started as a photographer, but quickly realized her clients had no idea how to articulate their brands when she asked them to explain it for a photo shoot. That discovery led her down a path that resulted in her signature "Strategy Audacity Method" - a framework that combines strategic brand building with authentic, audacious self-expression.

 

In this candid conversation, Asia reveals:

 

✓ The five pillars of her Strategy Audacity Method (Vision, Catalyst, Client, Soul, Message)

✓ Why most entrepreneurs build brands that are either too rigid or too scattered

✓ How she pivoted from photography to strategy (and why it felt like abandoning her identity)

✓ The difference between being a service provider and being a thought leader

✓ Why buying other people's marketing courses doesn’t always work for your business

✓ Her surprising discovery that podcast guesting outperforms social media for her

✓ Why the foundational brand work must come before tactics and implementation

✓ How she charges $2,500 for a half-day Brand Cohesion Lab session

 

Asia also discusses the importance of self-development over business tactics, why having a professional website still matters and the power of simplicity in marketing (she's literally pen and paper level, with an iPad screen that feels like paper being her biggest tech win).

 

You can learn more about Asia and her business at asiadore.com.

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