Creating effective content, Growing Brands, Podcasts, the Industry and Ourselves w/ Tyler Campbell

.06 - 1:47 - Matthew's Cold Opening 

2.37 – 3:32 - How Tyler fell in love with construction and what inspired the genesis of Story Builders. 

7:04- 8:25 - How Tyler fell in love with marketing, developed his methodology and launched the podcast, Construction Brothers with his brother, Eddie. 

8:39 – 10:17 - Why there is great value in finding clarity and generating awareness while being patient to realize the results of building a brand. 

14:27- 17:02 - Why Tyler’s brand is an athletic company and why he appreciates a particular, smaller and upcoming brand in the marketing space. 

19:55- 21:11 - Why business owners and marketing experts in the construction industry have the responsibility to help others understand the plight of construction and the industry overall.   

28:12- 31:47 - Tyler gets passionate about creating valuable content that translates to engagement vs. talking about yourself. Why it’s critical to shift from a “what do I get” mindset to a “what can I give people” mindset? 

31:47- 35:47 - Why your role as a CEO or business owner is changing and why you can’t just be on autopilot and simply delegate when it comes to marketing. It’s important to help your marketers understand the industry. 

36:23- 37:43 - Lastly, Tyler’s early morning routine or habit (and how to keep the kids occupied!) 

Work with Matthew Winklestine

Check out Construction Brother Podcast 

Work with Tyler Campbell