You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business.
KEY TAKEAWAYS
One of the most important skills in generating revenue for your school is the language that you use. Too o...
You don’t have to ‘sellout’ to increase your revenue. Join your host Gordon as he explores the art of selling, how to create a sales mindset in your martial arts school and why your members are screaming out for the opportunity to purchase more from your programme. Learn how to overcome the stigma of selling, sustainably grow your business and become a black belt in business.
KEY TAKEAWAYS
- One of the most important skills in generating revenue for your school is the language that you use. Too often people at the top of their game in the martial arts world know little about sales and the money that’s in the industry
- There's a stigma attached to sales in martial arts, but It's massively important to the stability, success and longevity of any business. If you want to grow your business sustainably, create a legacy and lasting wealth for your children you need to embrace sales.
- The illusion is that you have to sellout to earn a lot of money when in reality all you need to do is learn how to sell. You can increase your sales without having to reduce the standards in your school.
- Selling is a skill set just like martial arts and people are investing in your programs to get a result. You can create opportunities within your school for sales such as workshops, events, merchandise and courses. It’s simple to create and the natural next step for your members.
BEST MOMENTS
“Selling is seen as this dirty word, this sellout word, but it doesn't need to be.”
“If you can learn to make money within your martial art school whilst also providing a world-class service and teaching outstanding martial arts, you can be a millionaire.”
“Keep learning, developing, and growing, and you will become a black belt in business.”
VALUABLE RESOURCES
The Business of Martial Arts by Gordon Burcham
ABOUT THE HOST
Gordon Burcham is a best-selling author, 3 x World martial arts champion, and award-winning Martial arts school owner. He has helped 1000s of Martial arts schools grow and has over 20 years of experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from bullied school kid to earning multiple world titles, and his MA school is currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
Learn How to Become Black belt in Business.
Learn -Develop - grow and you will succeed.
CONTACT METHOD
G Force Martial Arts
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