The Content Creation Trap: High Costs, Low Results

2025-07-21

Overview: In this deep-dive episode, we unpack one of the biggest (and least talked about) challenges businesses face today — the unsustainable cost of creating content. As digital demands rise and platforms multiply, many companies are stuck in a broken model — paying TV-level production prices for everyday content, outsourcing without strategy, or burning out trying to “keep up.” The result? High costs. Low impact. But it doesn’t have to be that way. I break down the real root of the problem, how we got here, and the pract...

Overview:

In this deep-dive episode, we unpack one of the biggest (and least talked about) challenges businesses face today — the unsustainable cost of creating content.

As digital demands rise and platforms multiply, many companies are stuck in a broken model — paying TV-level production prices for everyday content, outsourcing without strategy, or burning out trying to “keep up.” The result?

High costs. Low impact.

But it doesn’t have to be that way.

I break down the real root of the problem, how we got here, and the practical roadmap to creating content at scale — sustainably, affordably, and with real business results. This isn’t about doing more. It’s about building smarter systems, aligning your strategy with your resources, and rethinking the entire creative process from the ground up.

This is the blueprint I’ve lived — as a solopreneur, a consultant, and a content creator navigating both the Caribbean and global markets.

If you’ve ever said:

“We can’t afford to keep creating content like this.”
“Our content isn’t driving results.”
“We want to show up online, but we don’t know how to keep up…”

Then this episode is for you.

Key Takeaways:

Why 69% of marketers say traditional content creation models are no longer sustainable (source: Adobe)
The mismatch between creative expectations and business budgets
Why the Caribbean is struggling to keep up — and how to fix it
How I built a scalable content engine across video, blogs, podcasts, TV, and radio — as a one-man team
Why “content marketing” without systems is just noise
The mindset shift from outsourcing to ownership — and how that unlocks long-term brand equity

Ready to escape the content trap?

Start with strategy — not stress.

Explore the Visibility Starter Pack: my done-for-you research and content strategy service that helps you know exactly what to say, who it’s for, and how to show up where it matters most.

You’ll get: