The Importance of Having a Personal Brand

Episode 171 - The Importance of Having a Personal Brand

People are always questioning the importance of having a personal brand.

Why do I have to be on social media on a regular basis?

Why do I have to share content about myself and what's going on in my my personal life and professional lives?

I don't want to be a public figure. I just want to keep things to myself.

Well, hey, that's okay.

That's your choice, that's your prerogative.

But if you're using social media and you'd like more attention for both personal and professional reasons, then share who you are, ALL of who you are, the best and the worst, the ups and the downs, the good and the bad (within reason, of course😊).

Because the more authentic, the more genuine, the more transparent you are, the more likely people will be to say, hey, I can relate. I like this individual. And over time, hey, I respect this individual. They're just like me. They're going through the same stuff.

And then over time, that affection, if you will, that affinity for you turns into respect and turns into - when it comes time, when the opportunity arises - it turns into business.

Yup, a win-win, mutually-beneficial relationship arises all because you decided to jump on social media and share all of who you are as an individual, personally and professionally.

That's the importance of being on social media day in and day out, of being conspicuous, ubiquitous in your presence on social media, of having a strong personal brand.