S3E7 - Taking advantage of analytics

As the essence of business, analytics allow you to connect your marketing objectives with reality. But, critical as they may be, not everyone uses them as effectively as they might. While businesses may be well-versed in the analysing accounts to monitor the performance of the business as a whole, Fewer take advantage of how marketing analytics give better control and management of your marketing process.

In this weeks podcast we explore this issue and look at how best to use Marketing analytics.