How Mondelez translates supply chains policy into business success

Jonathan Horrell from Mondelez talks with Innovation Forum's Ian Welsh about what a good palm oil action plan should look like and how to use it to implement progress on the ground, why "sustainability" goals need to be fully integrated into all business functions, the pros and cons of cross-sector collaboration initiatives such as the Roundtable on Sustainable Palm Oil and why brands take consumer trust for granted at their peril