S2 EP8: Army of One: Building a Lean, Profitable Business as a Solopreneur with Whitney Hansen

Today’s guest is Whitney Hansen. Whitney is a financial coach and business mentor who I’m a financial coach who helps ambitious people manage their cash flow, pay off debt, work towards their goals, and live life on their own terms.

Whitney started her business in 2010. After working two jobs to pay off her $30,000 of student loan debt in just 10 months, friends and family started asking Whitney for help with their own finances. From that grew a financial coaching and education business that’s helped thousands of clients and students pay off debt and achieve their financial goals.

In this episode, Whitney shares:

• Why she decided to switch from a more scalable business model (online courses) to a less scalable one (1-on-1 coaching)
• How she realized it was time to stop blogging (even though she was making passive income from it)
• How she got clients in the early days of her business and where most of her clients come from now (I was surprised!)
• Which side hustles she recommends to her clients based on their financial situation
• Her advice for someone just getting started in their business

Resources:

• Episode Show Notes
• The Money Nerds podcast
• Whitney’s 1-on-1 Financial Coaching Services
• Whitney’s Become a Financial Coach Course
• Book: Company of One