Episode #33: How To Set An Appointment with a Potential Customer

In this solo episode, Chuck Blakeman dives into what he calls a counter-logical approach to filling your appointment calendar—one that starts with how you lead, not how you sell. He unpacks why most sales processes break down before the pitch even starts and shows you how to create a steady stream of potential clients using the Proximity Principle (aka the Hug Principle).

Chuck revisits the Four Walking-In Commitments and the Four Buying Questions, then breaks down the four types of marketing quadrants—explaining why relationship marketing gives small business owners an “unfair advantage.” You’ll learn a practical, proven system to schedule appointments with ease and confidence, helping you stand out as a leader, not just another salesperson.

If you're tired of chasing leads and want a strategy that actually fills your calendar, this episode is for you.

Key Takeaways:
✅ Why being a leader starts with how you schedule appointments
✅ The "Proximity Principle" and why it works
✅ A two-step appointment-setting system that increases responses
✅ The surprising quadrant where most small business owners should focus their energy
✅ How to use polite persistence with multiple mediums (text, email, call) without being pushy

📌 Listen now and learn how to make your sales process work before the sales conversation even begins.