PODCAST 29: Sandra Duff

If you’re looking for a way to present your brand to the world in a new and different way, today’s guest may be able to help. Sandra Duff is the Senior Vice President of Strategy Activation & Operations at Jackman Reinvents, and she joins the podcast today to talk about her expertise in brands, consumers, and how the retail space is changing. Listen in to hear what Sandra has to say about what her workday looks like, what changes Sandra has seen in consumer behavior, and what approaches Jackman takes to help their customers.

Topics Discussed in Today’s Episode:

✔ What Jackman does
✔ Examples of brands Jackman works with
✔ What Sandra’s day to day work looks like
✔ The biggest changes Sandra has seen in consumer behavior
✔ How many of the changes Sandra thinks will stick
✔ Whether things like curbside pickup and delivery will decrease from current levels even if they stay elevated from pre-COVID levels
✔ What approaches Jackman takes to helping customers
✔ Sandra’s advice to smaller operators
✔ How much personalization matters going forward
✔ Sandra’s favorite in-store experiences
✔ Key takeaways for other retailers
✔ Sandra’s thoughts on the future of brick and mortar
✔ Places Sandra recommends in Ontario

Resources:

Sandra Duff

QUOTES:

“I think it might be one of the trends that we think might actually stick around, because people have realized “I can do this stuff,” and they’re making choices differently as a result of that.”

“When I think about how some retailers that are really small have now started to do things like delivery on their own without a third-party service, I just think that’s so interesting.”

“I think we’re going to keep expecting this pace of innovation.”