Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

After two decades in the field of SEO and legal marketing, Jason Hennessey, CEO of Hennessey Digital, wanted to give back to his community. During the pandemic, he was inspired to write and publish his book Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases to educate and empower legal professionals on the magic of SEO. In today’s episode, host Alex Valencia and guest Jason Hennessey discuss how the SEO trifecta can help law firms get more cases. 

At first, the concept of SEO can appear intimidating, but most people tend to overcomplicate it. SEO is realistically composed of three working parts: the integrity, content, and the popularity of the website. According to Jason, if you are attentive to these three areas, Google will work in your favor.  

Google is searching for the ability to crawl through a website, see that it loads quickly, and doesn't contain duplicate content or broken links. It is necessary that a law firm owner knows what tools are needed to check and maintain the integrity of their website.  In addition, Google monetizes on content, so it becomes crucial for a firm to publish satisfying and relevant content on a consistent basis. Jason suggests paying attention to FAQs that come through your live chat and emails to help with content creation. In the end, a reputable website with applicable information will increase popularity and drive more traffic.

While SEO can be the most powerful tool for a business, Jason also warns listeners on the existence of negative SEO. Stay on top of plugin updates to prevent your site from vulnerability to malware. Be aware of malicious attempts to ruin your credibility with spammy links and/or duplications of your website. 

Tune in to this week’s episode of The We Do Marketing Hour podcast for a conversation about the simplicity of SEO. You won’t want to miss the chance to hear tips from industry expert Jason Hennessey on how to easily master the Google algorithm so that your firm can attain more clients and win more cases! 

If you like what you hear, please follow and leave a review. Tune in every Wednesday wherever you get your podcasts! 

Quotes:

• “I just wanted to clear the air, and I wanted people to actually become educated and empowered on how truly magical SEO is. And if it's done right, it can really make a radical difference to any business, but particularly your law firm.” (11:14-11:29)
• “Just the link value alone will make your website rank higher on Google for your terms.” (19:24-19:29)
• “Without content, Google can't monetize.” (21:01:21:04)
• “Google rewards websites that continue to publish content on a regular basis.” (21:33-21:38)
• “Just having a website that is technically sound and has really good content is just two pieces of the puzzle. You got to then include that third piece, which is popularity.” (24:23-24:32)
• “Negative SEO is real, and I just want people to be aware of that.” (38:19-38:22)

Default Links:

Purchase Jason’s Book on Amazon: https://www.amazon.com/gp/product/1544519370/ref=as_li_tl?ie=UTF8&tag=jasontracking-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1544519370&linkId=232c5b9237c320dab5a895ac9066e1d1 

For a FREE 1:1 consultation with Alex please visit: https://calendly.com/wdwc-alex/15min?month=2021-06 

Link with Alex on LinkedIn: https://www.linkedin.com/in/wedowebcontent/

For guest speaker and topic requests, please send all inquiries to We Do Web Content’s Director of Marketing Dina Davis, at contact@thewedomarketinghour.com