Help! Should I Fire My Paid Media Agency? | Hey Marc Listener Question

2025-04-24

In this episode of Squeeze the Funnel, your host Marc Bitanga (yes, with that radio voice 😅) switches things up and dives into a listener question from John, a SaaS co-founder in Los Angeles spending $3M/year on paid media. Lately, John's noticing a decline in performance—and he's wondering: Is it time to switch agencies, or bring things in-house? Marc shares his candid take on what typically happens behind the scenes with ad agencies, how to spot the signs of complacency or "team downgrades," and most importantly, how to hold your agen...

In this episode of Squeeze the Funnel, your host Marc Bitanga (yes, with that radio voice 😅) switches things up and dives into a listener question from John, a SaaS co-founder in Los Angeles spending $3M/year on paid media. Lately, John's noticing a decline in performance—and he's wondering: Is it time to switch agencies, or bring things in-house?

Marc shares his candid take on what typically happens behind the scenes with ad agencies, how to spot the signs of complacency or "team downgrades," and most importantly, how to hold your agency accountable without jumping ship prematurely.

💡 You’ll learn:

The three common pitfalls agencies fall into over time
How to diagnose paid media performance issues (and when it’s actually your fault)
Tactical advice for protecting your account—and your results

Got a marketing question for Marc?

Send a Loom video or email Marc directly at heymarc@squeezethefunnel.com and your question may be featured on the podcast.

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