Start Your Dad Hustle - Step 4: Reach

2022-09-22

In this episode, we dig deep into the Dad Hustle Project's 7-step framework for a S.M.A.R.T.E.R. Side Hustle by tackling the fourth step which is to Reach. We'll talk about: How to find where your ideal customer is and actively promote your side hustle's products and services in those places. What marketing channels to use to conveniently and inexpensively reach your target market. Online and offline approaches to ensure that your message gets in front of the right audience and you're drawing the right customers...

In this episode, we dig deep into the Dad Hustle Project's 7-step framework for a S.M.A.R.T.E.R. Side Hustle by tackling the fourth step which is to Reach. We'll talk about:

How to find where your ideal customer is and actively promote your side hustle's products and services in those places.
What marketing channels to use to conveniently and inexpensively reach your target market.
Online and offline approaches to ensure that your message gets in front of the right audience and you're drawing the right customers in.

The S.M.A.R.T.E.R. Side Hustle framework is the bedrock of what our entire Dad Hustle project is built on. As we develop a deeper understanding of this, we'll naturally take our ideas and actions around our own Dad Hustles to the next level.

Happy Dad Hustling!

Jeff Johnson

Founder, Dad Hustle Project

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