007 | How to Create an Awareness Campaign: Fireside Chat Recap on Building a Movement

Hi Change-Maker,
Ever wondered how some movements manage to resonate nationwide, garnering support from coast to coast? You're not alone! Today, we’re sharing a very special Fireside Chat from National Black Girl Month™ 2024, featuring myself and Dr. Rikesha Fry Brown, alongside a few of our friends. 

What’s in This Episode:
As we wrap up National Black Girl Month™ 2024, it's the perfect time to explore the nuts and bolts of building a community-centric brand and movement. If you've ever stood at the crossroads, wondering how to choose partners that align with your vision, how to effectively grow your community both in person and online, and how to use data to drive your decisions, this episode is tailored for you.

Key Topics:

• Choosing the Right Partners: Learn the criteria and considerations that should guide your choice of partners to ensure alignment with your vision.
• Building a Community-Centric Brand: Discover strategies for nurturing a brand that truly resonates and engages your community at its core.
• Growing Your Movement: From grassroots efforts to a nationwide campaign, understand the stages and strategies that propel a movement forward.
• Monetizing Your Campaign: We'll cover practical tips on generating resources to sustain and expand your initiatives.
• Data-Driven Decisions: Why your movement must be guided by data and how it shapes successful outcomes.
• Evaluating and Measuring Progress: Learn how to set benchmarks, measure progress, and pivot when necessary to achieve your goals.

Why This Matters:
Growing a movement is about having a great idea and it’s about strategic planning, community engagement, and continual learning and adaptation. This is packed with actionable advice and real-life examples from our journey with National Black Girl Month™.

Special Additions:
Hear directly from community members who have been integral to our campaign, sharing insights and real impact stories that are sure to inspire and motivate you.

Episode Length:
It’s a bit longer than usual but every minute is packed with value and inspiration. Perfect for a deep dive as you prepare to take your project or idea to the next level.

Call to Action:
Grab your notebook and get ready for a thorough masterclass in movement building. Listen, learn, and get ready to apply these insights to your own initiatives so we can grow together! 

Closing:
Thank you for tuning in. Remember, the success of a movement relies not just on the strength of the idea, but on the community that supports and grows it. Dig in and discover how to make your vision a living, thriving reality.

Get your National Black Girl Month™ Toolkit: www.nationalblackgirlmonth.com

View the Fireside Chat Video Replay: www.Youtube.com/@nationalblackgirlmonth

Access your freebies: www.feliciafordandco.com/resources 

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