80 | Is Meta’s New Threads App an Opportunity or a Distraction?

2023-07-18

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About 2 weeks ago, Meta, the company that owns Facebook and Instagram, launched a new app called THREADS, and the internet basically had a field day. According to Mark Zuckerberg, the CEO of Meta, there were 10 million sign ups in 7 hours, and by day 5, there were 100 MILLION users on the app, which is basically unheard of for a new platform. I do think a big reason for that is because: a) The sign up process was SEAMLESS. You basically just sign in via your Instagram account a...

About 2 weeks ago, Meta, the company that owns Facebook and Instagram, launched a new app called THREADS, and the internet basically had a field day.

According to Mark Zuckerberg, the CEO of Meta, there were 10 million sign ups in 7 hours, and by day 5, there were 100 MILLION users on the app, which is basically unheard of for a new platform.

I do think a big reason for that is because:

a) The sign up process was SEAMLESS. You basically just sign in via your Instagram account and it just takes care of the rest for you. Honestly, it blew my mind. It was the simplest sign up process I have ever experienced.

b) They have done something that hasn't been done before, which is that they defaulted to automatically connecting you to your Instagram's followers and following. This is awesome because if you have an Instagram account, you don't have to start at ground zero.

But putting all this aside, I know you might have questions.

Questions like, "Is this going to be another Clubhouse, or Lemon8, where there is a lot of hype around it in the beginning, but it just doesn't gain the traction it needs in order to be a major player in the online space?"

Or maybe you've been asking yourself, "Do I really need another app to manage? Is this a great opportunity, or is it a distraction?"

"And if it IS an opportunity, how do I even use it? What do I post? And how much time do I really need to spend on it?"

That being said, I want to do my best and answer these questions for you.

But a little disclaimer here–I am NOT an expert at Threads, nor do I claim to be. I do not think anyone is yet bc the app has only been around for a couple of weeks, however, I do think we can get an idea of what is going to be effective on threads just based on understanding basic human psychology and understanding how Instagram works (especially since Threads is basically CONNECTED to Instagram).

What You Will Learn:

What exactly this new Threads app is
If I believe Threads has the potential to become a key player is the social media world
If Threads is an opportunity or a distraction for you specifically
Simple ways to leverage Threads to nurture your audience and grow your community
What NOT to do on Threads

Are you ready for this? Let's dive on in!

MENTIONED:

Threads Profile -> www.threads.net/@hannahbrindley

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