Bringing Together the Grief Services You Need ft. Aubrey Stork (#032)

In this episode, Maria sits down with Aubrey Stork, the founder of Ritesy, to discuss his innovative approach to the death care industry. Aubrey shares insights into his entrepreneurial journey, the challenges of creating a marketplace for death care services, and his vision for using technology to enhance support for those experiencing loss. They delve into the future of death and after-death care and Aubrey's plans to broaden the impact of his work.

What You’ll Learn:

• Aubrey's personal motivations for entering the death care industry and founding Ritesy
• The development process and unique challenges of establishing a two-sided marketplace in a traditionally sensitive industry
• How technology can play a pivotal role in enhancing the quality and accessibility of death care services
• The concept of "Giving in Grief," designed to provide flexible, practical support to those in mourning
• Strategies for future growth in the death care sector and how Aubrey plans to continue his impactful work.

Resource links:

• Learn more about http://ritesy.com
• https://www.eventbrite.ca/e/the-legacy-expo-ii-tickets-909330641427
• History of funeral flowers via rosaholics – https://rosaholics.com/blogs/rosaholics-bloggers/history-of-funeral-flowers
• What is a two-sided marketplace? Via Zapier – https://zapier.com/blog/two-sided-marketplace/
• Investing in bereavement care as a public health priority via The Lancet - Public Health – https://www.thelancet.com/journals/lanpub/article/PIIS2468-2667(24)00030-6/fulltext
• What are normal gifts for someone who is grieving? Via Reddit – https://www.reddit.com/r/AskReddit/comments/qel3hg/what_are_normal_gifts_for_someone_who_is_grieving/

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