Rancher Daniel Sinton of Avenales Ranch & Winery (Instagram: @avenalesranch) and Jensen Lorenzen of Larder Meat Co. (Instagram: @lardermeatco) come on the podcast to talk about their personal experiences with the imminent unsustainability of the nation’s meat supply chain, and what we as consumers can do to move markets.
From Jensen and Daniel:
What can be done now by everyone who hears this episode in three practical steps:
Education.
Website: The Sustainable Dish
Book: “The Sacred Cow” by Diana Rogers
Podcast: “Beyond Labels with Joel Salatin and Dr. Sina McCullough”
Podcast: “The Daily: Who Do You Want Controlling Your Food?”
Buy local.
Start with meat and vegetables by going to farmers’ markets or by supporting online food delivery businesses that align with these principles. Note: Consumers should be aware of brand “greenwashing” and look for transparency in sourcing. Links to suppliers are a key indicator of sourcing transparency above profit-driven motive.
Course-correct in other actionable areas.
Continue to invert your “personal supply chain” out of the grocery store and into your local food-shed. Beyond meat and vegetables, start sourcing local bread, cheese, coffee, wine and beer, grains, etc.
Put your money where your mouth is and move markets.
Nancy Ulloa, winemaker and owner, Ulloa Cellars, Paso Robles, California
Full of Life Flatbread, Clark Staub, chef and restaurateur, Los Alamos
Mike Gin and Andrew Gin, authors, ”The Mee Heng Low Gin Family Cookbook,” San Luis Obispo
Penni Monroe and Morgan Monroe, owners, Hush Harbor Bakery, Atascadero
Travis Watson, chef, Hotel Californian, Santa Barbara
Susan Feniger and Liz Lachman, celebrity chef and filmmaker, Los Angeles
Abe and Courtney Stevens, distillers and owners, Humboldt Distillery, Fortuna
Zachary Ahrenholtz, chef, Golden Gate Saloon & Holbrooke Hotel, Grass Valley
Ashley Chaney, food podcaster, ”Dear Food,” Los Angeles
Nicky Giusto, baker and miller, Central Milling, Petaluma
Gina + Mikey Giugni, winemakers, Lady of the Sunshine + Scar of the Sea Wines and Cider, Pismo Beach
Justin Trabue, winemaker and activist, Lumen Wines, Santa Maria
Simonne Mitchelson, winemaker and activist, Los Olivos
Jerime Ford, pitmaster, San Luis Obispo
Dylan Jones, Executive Director, One Cool Earth, Santa Maria
Anita Sahi, owner, Copia Vineyards & Winery, Paso Robles
Mara The Helper, entrepreneur, influencer and helper, Tokyo
Marbue Marke, winemaker and consultant, Napa Valley
Raymond Smith, winemaker and owner, Indigené Cellars, Paso Robles
Shanté Norwood, baker and owner, Té’Stees Cupcakes, Lompoc
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