#15 - Kat Hantas (21 Seeds Tequila)

2024-10-01

In this episode, Kat Hantas, co-founder of 21 Seeds, shares the journey of building her female-focused infused tequila brand. Kat discusses how a personal need for a low-calorie, less harsh alcoholic option led to the creation of 21 Seeds with the unique market insight that propelled the brand to success: women drink tequila differently. Kat recounts the challenges and strategies behind scaling the business quickly, the importance of understanding your core consumer, and the strategic decisions leading to their nine-figure sale to Diageo. Kat also touches on the emotional aspects of en...

In this episode, Kat Hantas, co-founder of 21 Seeds, shares the journey of building her female-focused infused tequila brand.

Kat discusses how a personal need for a low-calorie, less harsh alcoholic option led to the creation of 21 Seeds with the unique market insight that propelled the brand to success: women drink tequila differently.

Kat recounts the challenges and strategies behind scaling the business quickly, the importance of understanding your core consumer, and the strategic decisions leading to their nine-figure sale to Diageo.

Kat also touches on the emotional aspects of entrepreneurship, including the responsibilities of managing friends and family investments and adjusting to life post-acquisition.

00:29 Introducing Kat Hantas of 21 Seeds

02:05 The Birth of 21 Seeds Tequila

03:53 From Personal Solution to Business Idea

06:45 Launching and Scaling 21 Seeds

09:25 Marketing Strategies and Consumer Focus

20:57 The Decision to Sell and Finding the Right Buyer

33:30 Life After the Sale

36:48 Reflections on Money and Success

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