Episode 99: Personal Branding: Why it is a balancing act and a forever journey_Joanne Z. Tan

Personal branding is not about illusory self-aggrandizing, since illusion leads to disillusion when one’s own views of one’s value propositions are disconnected from what your customers and your market want. 

Neither is personal branding related to ego boosting: when one’s inflated belief about oneself is not correlated to reality, ego boosting will end up with ego bruising. BTW, those with fragile egos often seek ego boosting, consciously or unconsciously, and inevitably end up with ego bruising. It is a cycle when the root cause is not addressed.

Personal branding is not psychotherapy either, even though the info-collecting part may have certain resemblances.

A brand’s value and relevancy are always in the perceptions of oneself and others. There is always a practical purpose behind personal branding, professional branding, LinkedIn branding, or business branding, whether the objectives are for client acquisition, status, influence, money, power, glamor, affection, legacy, etc.

A brand is established and continuously advanced by serving a target audience in return for compensation by that target audience in your marketplace, or other forms of your desired ROI. 

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