Keyword Strategy & Product Page Optimisation: Tips for New and Established Online Stores

In this episode of the SEO for Ecommerce Podcast, Tom Gandhi shares his expertise on building an effective keyword strategy and optimizing product pages to drive traffic and conversions. He discusses how to select the best keywords, structure product and category pages, and address common challenges for both new and established stores. With clear insights and practical advice, this episode offers valuable guidance for improving your ecommerce site’s search performance.