Experiential Marketing, Flipped!

2020-05-28

“It (effective marketing) isn’t about a consumer angle! It’s about razor sharp focus by the brand that triggers some tension that a consumer has.” Christian Gani, Match Marketing Group Christian Gani focuses on “experiential marketing” for his clients. Until COVID-19, that meant creating amazing experiences that customers would visit to be WOWED by a company’s brand and products with high impact. Christian gives some great pre-COVID-19 examples. But, now what? We can’t ...

“It (effective marketing) isn’t about a consumer angle! It’s about razor sharp focus by the brand that triggers some tension that a consumer has.”

Christian Gani, Match Marketing Group

Christian Gani focuses on “experiential marketing” for his clients. Until COVID-19, that meant creating amazing experiences that customers would visit to be WOWED by a company’s brand and products with high impact. Christian gives some great pre-COVID-19 examples.

But, now what? We can’t bring customers together to congregate and enjoy a collective, high energy, massively creative experience. Christian and his team are figuring that out, flipping the approach and bringing the experience to the customer.

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