AllSaints’ James Reid on Endless Engagement Opportunities with Mobile Apps

In this episode, we’re joined by James Reid, chief innovation officer at AllSaints. James brings a wealth of experience from both software and sales roles across various consumer goods companies and retailers. We explore AllSaints' journey, from re-platforming and shepherding innovation across the enterprise to the success of their consumer app, boasting over 150,000 downloads in the UK and US. How did they manage that? James lets us in on how and looks ahead to other features and capabilities the company is hoping to add in the future. We also discuss the buzz around unified commerce versus omnichannel strategies. 

A lot of what James and I talk about chimes nicely with our Analytics Unite event in Chicago on May 1st-3rd which is themed around building the future of unified intelligence. This event is awesome every year, but we’re incredibly excited about this year in particular, as we’re going to have speakers from Tractor Supply, Amazon, Sephora, and Molson Coors. It is shaping up to be incredible. Registration is open now, so visit analyticsunite.com to sign up. 

Listen to learn: 
•The importance of customer focus and efficiency in innovation and implementing new technologies.
•The development and success of the AllSaints app, which has over 150,000 downloads in the UK and US. 
•How AllSaints makes use of the app's ability to identify highly engaged customers and its higher conversion rates compared to other channels.
•How AllSaints maintains the DNA of its brand while tailoring messaging and experience to the needs of specific markets and geographies. 
•The concept of unified commerce versus omnichannel, and why James considers one to be superior to the other. 
•Why and how AllSaints is emphasizing the seamless integration of online and in-store experiences. 
•The importance of experimentation and innovation in the retail industry. 
•Plans for the future, including partnerships with retailers and the evolution of wholesale, concession, and drop-ship models.