18 - Create a Personal Brand From Scratch

In this podcast episode I talk all about how to start to build a personal brand from scratch. I talk about finding your mission and vision statement. Then I dive deep into brand archetypes and how to choose a primary and secondary to set your tone for your brand. After that I cover how to separate your personal brand in the market place by choosing pillars and core values strategically. Then I talk about choosing brand aesthetics and how to choose which platforms to start your brand on.

 

***AFFILIATE NOTICE*** As an Amazon Associate I earn from qualifying purchases.

Start With Why: https://amzn.to/3sVp401

Find Your Why: https://amzn.to/3CjF6DF

 

Brand Archetypes:

https://iconicfox.com.au/brand-archetypes/

 

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John Vlach - YouTube