New Year Look-back: Marketing to the 99%
Product Chats Podcast

New Year Look-back: Marketing to the 99%

2021-01-01
“I think that storytelling is the key to marketing” - Martin Aguinis How do you form a marketing strategy that curates for the 99%? Martin Aguinis, Product Marketing Manager at Google, joins us to discuss his strategy for reaching those that aren’t in the room with your product and how to focus on the human aspect of any product story to gain the most impact - not just results. From utilizing your customers to announce a new feature, to know your product thoroughly enough to conne...
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