In this episode, BARQAR's social PPC experts Matt Lozar and Hannah Eberle talk about using Facebook ads to help drive awareness, generate traffic and increase sales. We cover:
- Different types of Facebook ads
- The difference between a simple "boost" and a truly targeted ad campaign
- Using Remarketing to drive repeat business
- Lead generation vs. branding campaigns
- Linking to a landing page vs. Facebook lead capture
- More
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