Remember the California Raisins?
They were claymation commercial characters promoting raisins from California to the world dancing to “Heard it through the grapevine.”
(Really great marketing if I remember it all these years, right?)
Well, raisins come from grapes and today I’m traveling to deliver a speech at a winery so I wanted to remind you of some important lessons we can learn from grapes:
Our options are ripe or rot (just like a grape)
You can choose who and what causes you to ripen (unlike a grape)
One thing determines 90% of who you are (and you can control it)
Remember the California Raisins?
They were claymation commercial characters promoting raisins from California to the world dancing to “Heard it through the grapevine.”
(Really great marketing if I remember it all these years, right?)
Well, raisins come from grapes and today I’m traveling to deliver a speech at a winery so I wanted to remind you of some important lessons we can learn from grapes:
- Our options are ripe or rot (just like a grape)
- You can choose who and what causes you to ripen (unlike a grape)
- One thing determines 90% of who you are (and you can control it)
Begin now to consciously choose who are you are “ripening into” >>>
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