#22 - Close More Roofing Jobs at Higher Prices with This Proven Sales Process

Tired of discounting your work just to win jobs? This episode shows you how to charge more—and get it.

In this powerful episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) welcomes Joe Crisara, legendary sales coach and founder of Service MVP, to unpack a proven roofing sales framework that helps contractors close more jobs at higher prices—without pressure or gimmicks.

Joe has helped thousands of contractors raise their average ticket size while building trust with homeowners through value-based selling, premium service packages, and the power of structured choice.

If you’re ready to finally build a roofing sales process that works (and scales), this is your step-by-step guide.

💡 What You’ll Learn:

✅ How to close more roofing jobs without slashing your price
✅ Why structured pricing beats emotional selling every time
✅ How to present “Good / Better / Best” options that homeowners love
✅ Why your sales process—not your charm—drives consistent growth
✅ How to coach your sales team for performance, not pressure
✅ What the best roofing companies are doing differently in 2024

⏱️ Timestamps:

00:00 Intro – Why Most Roofing Sales Don’t Scale
00:37 Meet Joe Crisara – Sales Coach to the Trades
01:19 Why Roofing Sales Requires Its Own System
04:11 Service-First Selling vs. Price-Based Pressure
08:15 How to Attract Premium Roofing Clients
18:04 Good / Better / Best Pricing Strategy
22:54 Why Buyers Need Control in the Sales Process
25:24 How to Create Real Customer Confidence
28:29 Sales Systems That Train Teams to Win
32:46 Long-Term Value From Lifetime Roofing Clients
37:26 Systemizing High-Ticket Success
38:55 Final Takeaways From Joe

🛠 Powered by:

Better Boss — The Operating System for Roofing Contractors Who Want to Sell Smarter, Train Stronger, and Scale Without Discounting Their Value.

🌐 Learn More About Joe Crisara & Service MVP:

🔗 https://www.servicemvp.com/about

📅 Want to Charge More and Still Close More Roofing Jobs?

Book your FREE Roofing Growth Audit and get a $1,500 roadmap to transform your sales team, increase your close rate, and grow your average ticket—without lowering your standards.

👉 https://mybetterboss.ai/free-roofing-growth-audit

🏷️ Hashtags:

#RoofingSalesTraining #JoeCrisara #ServiceMVP #BetterBoss #NickPeret #RoofingCRM #RoofingLeadership #CloseMoreRoofingJobs #ValueBasedSelling #RoofingPricingStrategy #RoofingProposals #RoofingSalesProcess #GoodBetterBestRoofing #HighTicketRoofingSales #RoofingOperatingSystemPodcast

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.