WHY IS INSURANCE SO HARD TO UNDERSTAND?

Quick conversation on the difficulties of insurance and what making it so difficult to sell as a broker/agent and understand as a consumer.  

 

REFERENCES

https://blog.selmanco.com/blog/why-is-buying-insurance-so-hard-blame-your-brain 

https://www.covermagazine.co.uk/cover/news/2146627/insurance-industry-difficult-understand-research 

https://www.lemonade.com/policy-two/?utm_source=medium&utm_medium=referral&utm_campaign=policy_two