From Sura to Single Malt

Join us in this episode of the Embellish Pod as we embark on a fascinating journey through the evolution of whiskey in India! From ancient fermented rice beverages to world-class single malts, we explore how India has emerged as a significant player in the global whiskey scene.

In this episode, we delve into:

• The historical roots of fermentation in ancient India, including traditional drinks like sura, Zutho, Apong, and Lugadi.

• The impact of colonialism on India's drinking culture and the rise of Indian-made foreign liquor (IMFL).

• The pioneering efforts of distilleries like Amrut and Rampur in creating premium single malts.

• The unique characteristics of Indian whiskey, including the use of six-row barley and the influence of India's climate on maturation.

• The challenges faced by Indian whiskey producers in the domestic and international markets.

Whether you're a whiskey enthusiast or just curious about the rich tapestry of Indian spirits, this episode is packed with insights and stories that bridge tradition and innovation.

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