The Daily: Measuring Influencer Marketing Efforts, a ”People’s” Bid to Buy TikTok, and Meta Shuts ’Workplace’ | May 30, 2024

On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.

 

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-daily-measuring-influencer-marketing-efforts-people-s-bid-buy-tiktok-meta-shuts-workplace

 

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