E024 - Tim Li, CEO at LendAPI

2025-03-24

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LendAPI lets you create application flows, credit decision engines, and complete lending products through simple drag-and-drop tools—all without hiring engineers or spending millions. You can build and launch lending products quickly and efficiently, then use a working product to raise venture capital. Even non-financial businesses like boat dealerships are using it to replace clunky Excel-based applications. Tim in unsually transparent as an early stage founder. He shared: $3.5 million in seed funding raised just four months ago

LendAPI lets you create application flows, credit decision engines, and complete lending products through simple drag-and-drop tools—all without hiring engineers or spending millions.

You can build and launch lending products quickly and efficiently, then use a working product to raise venture capital. Even non-financial businesses like boat dealerships are using it to replace clunky Excel-based applications.

Tim in unsually transparent as an early stage founder. He shared:

$3.5 million in seed funding raised just four months ago
How many applications they process daily
How many lenders use the platform
The company’s ARR and target before raising more capital

LendAPI connects with all three credit bureaus, loan servicing systems, and identity verification providers that you work with daily. Tim's vision is to become the "WordPress of lending"—making it easy for your clients to launch financial products without technical expertise.

Where to find Tim:

https://www.linkedin.com/in/timothytli/

Substack (Tim’s build-in-public blog)

https://substack.com/@lendapi

LendAPI
https://www.lendapi.com/

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A word from our sponsor, New Market Growth:

New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.

Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.

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Want to chat with Carlos Caro, our host? Find him at carlos@newmarketgrowth.com

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