Why the future for drinks packaging might be aluminium

Ramon Arratia, sustainability director, Ball Beverage Packaging Europe, discusses with Innovation Forum’s Ian Welsh the potential for aluminium cans in the beverage sector. Arratia outlines how the sector is growing, including the shift for craft beers away from bottles into cans and other developing soft drinks categories.

He argues the case for incentive and tax systems for packaging that are eco-modulated to take account of the recyclability of the materials used. And they discuss the pros and cons of traditional life-cycle analysis systems, and what they don’t always take fully into account.