#02 - How CX Insights Leaders Will Get Leadership Buy-In – by Thomas Barta

How CX Insights Leaders Will Get Leadership Buy-In – by Thomas Barta

Thomas is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.

Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: "The 12 Powers of a Marketing Leader"