Sales Learning Curve And Account-Based Marketing with Mark Swendsen

Mark Swendsen brings two decades of experience leading global sales teams for startups and public companies. He is a Chief Revenue Officer at DNAnexus and has expertise in creating go-to-market focus, as well as scaling the revenue engines of emerging tech companies. In this episode, we are addressing two topics. First, how a startup should build a sales organization that fits its stage, and, second, how startups can leverage account-based marketing campaigns.