Just Add Water / Bait, Tackle, and More at Lake of Egypt - Susan Eggerson

In this episode of Small Town Big Business, hosts Jennifer Olson and Russ Williams interview Susan Erston, co-owner of Just Add Water. Susan shares the incredible, accidental journey of transforming a simple bait shop into a bustling community hub and bar at Lake of Egypt. From early days of selling pies and coffee to hosting large events, Susan recounts the trials, triumphs, and community support that made it all possible. With tales of resilience, innovative ideas, and a tight-knit community, this inspiring story is a must-listen for anyone interested in the challenges and rewards of running a small-town business.
00:00 Introduction and Hosts
00:49 Introducing Susan Erston and Just Add Water
01:02 The Evolution of Just Add Water
04:02 Challenges and Adaptations
11:32 Community Support and Rebuilding
21:03 Making It Happen: From Tents to Stages
22:24 Building a Community Hub
22:37 Lessons Learned and Future Plans
24:41 The Drive Behind the Business
28:08 Expanding the Business: New Ideas and Products
34:17 Fun Stories and Final Thoughts

Recorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.
https://members.ethosmarion.org/ 
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Our guest: https://www.facebook.com/Justaddwater92