Using Growth-Driven Design to Build Better Websites

Company websites can take a long time to create and cost a major piece of your marketing budget. What if there was a quicker and cheaper way to build a website that was also more responsive to your audience’s needs? That’s the idea behind Growth-Driven Design, a more modern way to build websites.

• Growth-Driven Design is a very different approach to web design, more of an iterative approach rather than one big swoop. They have a full course at Growth-Driven Design.com.
• There are three main phases:
  • Strategy with user research
  • Build starting with a launch pad
  • Learn with continuous and proactive improvement
• This new approach is worth considering because it’s faster and has less upfront costs. However, it doesn’t work as well for larger, more established websites. 
• We recently adopted some of the elements of GDD at GreenMellen. This has allowed us to be more strategic rather than being one-and-done. It gives us a more clear path to continue improvements.

Learn more about the process and get certified on HubSpot at their website: Growth-Driven Design | A Smarter Website Redesign Process