S1,E11: How Color Influences Product Development with Peggy Van Allen

Today is going to be an exciting conversation about color. We have Peggy Van Allen as a guest. Peggy is the President of Color Marketing Group, which is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products; she is also a designer and color anthropologist.

 

Peggy’s educational background in graphic design has been the foundation for a very interesting career. She’s been able to do trend research, visual merchandising, and color palette development. Peggy’s unique skill set allows her to visually communicate the complexities of color in a way that is both inspirational and educational for her company Colorfuel. 

 

Peggy is motivated to de-mystify color while keeping the magic so that her clients can go to market with the right color at the right time.

 

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Guest: Peggy Van Allen

Color Marketing Group: https://colormarketing.org/ | Color Fuel: https://www.color-fuel.com/

 

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