What happens when iconic founders leave the brand?

2018-04-01

One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years. When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design ethos defined the company, the brand can be in for a VERY rough ride in uncharted waters. So how does a brand survive the departure (or death) of an iconic founder? I thought it would make for a great conversation. So I went on the air and chatted with C...

One of my all-time favorite shoe designers, John Fluevog, is rumoured to be leaving the company he founded and built over the past 40 years.

When ANY founder leaves, it can be bumpy for the brand. But when that someone is Fluevog, whose design ethos defined the company, the brand can be in for a VERY rough ride in uncharted waters.

So how does a brand survive the departure (or death) of an iconic founder? I thought it would make for a great conversation. So I went on the air and chatted with CFAX radio's Mark Brennae about it.

Hope you enjoy the interview!

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