Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth,
I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey.
Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too!
And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
How the right words and messages drive increased conversions. Trust!
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
Lead Nurturing Content Strategy with Marketing Automation
Content Syndication: Driving Targeted Leads Across the Web.
eCommerce Business Strategies: Revenue Lift or Shift?
Website Revenue Optimization for B2B. More than Conversion Optimization!
Why and How a Fractional CMO can Grow Your Business & Revenue
Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
The Goal Digger Podcast
Online Marketing Made Easy with Amy Porterfield
Social Media Marketing Podcast
Marketing School - Digital Marketing and Online Marketing Tips
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