“Materialists are very much advanced in enjoying money and women, yet dissatisfaction prevails within human society because human society cannot be happy and peaceful without Krishna consciousness. As far as material sense gratification is concerned, materialists may go on increasing their enjoyment as far as they can imagine, but because people in such a material condition are servants of their senses, they cannot be satisfied. Hiranyakashipu was a vivid example of this dissatisfied state of humanity.” (Shrila Prabhupada, Shrimad Bhagavatam, 7.4.19 Purport)