New Tech Is Changing The Way People Search; Will Marketers Be Able To Adapt?
UBC News World

New Tech Is Changing The Way People Search; Will Marketers Be Able To Adapt?

2025-06-04
Google's Search Generative Experience (SGE) also known as AI Overviews, uses AI to create information snapshots instead of traditional links, potentially reducing search traffic by 25% by 2026. Marketers must adapt to Generative Engine Optimization (GEO), focusing on user intent and content structure. See https://digitalbiz.ai DigitalBiz Limited City: London Address: Initial Business Centre Website: https://digitalbiz.ai
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