CC064: 10 Website Tips

This is CEO Chat powered by CBNation.co and Blue 16 Media. Your choice for all your website design, SEO and digital marketing needs.

 

Talk Number 5 in a series that will become the You are a media company course. The next 3 editions will focus on the website and why it’s important. Today I’m speaking about some best practices for your website and how you can prepare as a CEO, entrepreneur or business owner. As I spoke about during Chat #62, I would argue that the website is the foundation of your digital marketing strategy aka your digital storefront. This chat, I will focus on 10 things that you should keep in mind that are good best practices for your website. 

 

Definition of a website: a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.

 

1. Strategy and target market - Understand what you want the site to do
2. Mobile first - build sites that are mobile first
3. Include strong Call to Actions - CTAs and easy to find (e.g. Free consultation, contact us especially for local businesses, etc.) 
4. Keep in mind digital marketing aka - SEO / Social Media / Blogging
5. User experience is everything - Make sure you have a great user experience (e.g. speed of website, chat, people with disabilities, or speak a different language) 
6. Branding is important - stay true to your color, tone and brand for your site
7. Add analytics and tracking information
8. Security, security, security
9. Simplicity reigns
10. Pick a domain for two different reasons

 

Please be sure to sign up for the course when it goes live at  http://youareamedia.company/