The Rise Of Misinformation And What It Means For Brand Storytellers

In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelling to fact-telling.