108. CPG Packaging Design, Brand Identity & The Design Process with Hope Aylen - Founder & Creative Director of Designfulhope

Highlights from todays conversation:

• The design process
• Brand strategy & discovery > Brand heart
• Brand refresh > When is it time?
• Packaging design > what are your distinct assets?
• Design inspiration

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Founded in 2021 and located in Vancouver, BC - Designfulhope is a purpose-driven creative agency with a unique focus on branding, packaging and graphic design for many clients planted firmly in the food based CPG category.

Throughout a career spanning over 12 years, Hope has gained a reputation for her ability to create a stunningly unique brand aesthetic for her clients, translating into packing designs that set themselves apart, both on the retail shelf and online.

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Find Desindfulhope here:

• Web: https://www.designfulhope.com/ 
• IG: @designfulhope
• Email: hello@designfulhope.com 

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👉 Check out this episode & leave a review on the following platforms :

• Spotify: https://spoti.fi/3Fb2hC3 
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👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com