IAM2405 - Branding Expert Helps Small Businesses Stand Out in the Competitive Market

Dan Craddock is a serial entrepreneur, running Sure Shot Screen Printing, launching a brewery called The Barking Barley, and having a creative agency, Metro Nova Creative.

 

Dan has been in the design and branding world for over 20 years. He’s passionate about making branding accessible to small business owners to help them succeed, believing that their success directly impacts community growth.

 

Dan shares his approach to educating clients about the branding process. He points out that while clients may be tempted to opt for cheap or AI-generated logos, those options lack the strategic insight necessary for long-term business growth.

 

He explains that a logo is more than just a visual mark – it's a tool to create an emotional connection with customers and to ensure that a business stands out in a competitive market.

 

Despite managing multiple businesses, he ensures to maintain a healthy work-life balance, spending time with his family and focusing on self-care, like going to the gym and spending quality time with his kids.

 

Websites:

Metro Nova Creative 

Sure Shot Screen Printing 

The Barking Barley

 

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