Nick Adams: Following the Shopper, Maximising the ROI!

In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense Marketing, Nick has worked with global brands like Molson Coors, Unilever, and Ferrero, expanding his business into the U.S. and navigating major industry shifts.

From surviving the COVID-19 pandemic to reshaping the world of experiential and shopper marketing, this conversation is packed with invaluable insights on business resilience, marketing innovation, and the future of brand engagement.

🔹 What You’ll Learn in This Episode:

✅ How to build a resilient marketing agency – Lessons from the pandemic
✅ The evolution of shopper marketing – Connecting brand and sales
✅ Adapting to industry shifts – Maximizing ROI in a budget-conscious world
✅ Behind-the-scenes of major brand activations – Nobu’s 30th Anniversary, TikTok events, and more!

🎧 Don't miss this insightful discussion with one of the industry's leading experts!

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📌 Timestamps:
00:00 - Introduction & Meet Nick Adams
02:15 - Founding Sense Marketing & Business Growth
06:30 - Overcoming COVID-19 Challenges & Reinvention
12:45 - Shopper Marketing: Trends & Evolution
18:20 - Inside Major Brand Activations (Nobu, TikTok, Madrí Beer)
25:00 - The Future of Brand Experience & Growth Strategies

💡 Memorable Quote:
"The opportunity moving forward is truthfully as great as has ever been."